7.  What is the most interesting and most boring part of flying (from check-in to the time you leave the airport at your destination)?

8.  Why is it necessary to book a room at a hotel in advance?

9.  What should you do on arrival at the hotel?

10.                                                                       What services can you ask for at large hotels?

Unit 14. Marketing

Active vocabulary

involve                                      містити в собі, мати на увазі

demand                                    попит, потреба

appropriate                              відповідний, підхожий

achieve                                      досягати, успішно виконувати           

objective                                    мета,  завдання

marketing strategy                  стратегія маркетингу

take into consideration            брати до уваги

marketing mix                          формула маркетингу, комплекс

                                                    маркетингу

promotion                                  сприяння у продажу (товару)

support                                       підтримка, допомога

reliability                                    надійність  

charge                                         призначати, вимагати плату

distribution                                 розподіл, розповсюдження;

                                                      розміщення

package                                        пакувати 

Marketing involves analyzing and understanding customer demand in order to enable the company to provide  the most appropriate products and services.

A company’s approach to achieving its marketing objectives is called  marketing strategy.

The various factors a company must take into consideration when developing its marketing objectives are referred to asmarketing mix. The marketing mix is often summarized  as the so-called four P’s: product, price, place, promotion: what to sell, to whom, to where and with what support.

Product can be defined as goods or service that you are marketing and includes its design, quality and reliability.

Price refers to how much money a company charges for its product. The marketing view of pricing involves considering the value of a product, the value of sales required.

Place refers to distribution, that is, how and where the product is made available to customers.

Promotionmeans presenting the product to the customer. Promotion involves considering the packing and presentation of the product, its image, the product name, advertising.