9.  The … of this home has doubled since we bought it.

10.         The company has increased sales because of a favourable … .

11.         The organization has decided to follow the recommendations of the most recent marketing… .

12.         Next meeting of the Board of Directors will discuss our new marketing …

Unit 15. Marketing and its orientation

Active Vocabulary

producer                                  виробник

consumer                                 споживач

distribution                             сприяння у продажу (завдяки

                                                 рекламі)

transporting                           транспортування

storing                                     утримання 

user                                          користувач

product planning                    розробка нових продуктів 

storage                                     зберігання

pricing                                     калькуляція цін

traffic                                      торгівля

marketing research                вивчення ринка збуту

trend                                        тенденція, направлення

predict                                     спрогнозувати

influence on                             вплинути

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from the producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic  and market research. 

The ability to recognize future trends is very important. Producers must know why, where, for what  purpose the consumers to buy. Market research helps the producer to predict what  the people will want. And through the advertising attempts to influence on the customer to buy.    

 Exercise 1. Give the English for:

зберігання, споживач, виробник, зберігання, утримання, розробка нових  продуктів,  вплинути, вивчення ринка збуту, калькуляція, цін, торгівля, спрогнозувати.