Advertising is one of the main methods of promotion. Its aim is to increase sales by making a product or services known to a consumer and to persuade the consumer to buy it.
Advertising is often designed and managed by advertising agencies. Large companies usually use advertising agencies to promote their products and the company’s image to the target customers.
Theaccount is the contract between the client company and the agency to develop an advertising camping. The client allocates a budget, an amount of money and the target. The agency and the client usually discuss the brief, which is a statement of the client’s objectives, as well as the information the company wishes to reach to the consumers.
After that the agency is ready to start work. An advertising campaign consists of a series of advertisements (adverts, or ad’s) which are run in various media.
The most common types of advertising media include: broadcasting TV, cinema, radio), press newspaper, magazines), printed material (brochures, leaflets, catalogues, flyers), electronic (Internet), display, posters,boardings/billboards, vehicles, point of sale, others (trade fairs, word-of mouth, packaging)
Corporate advertising is not concerned with increasing sales of a particular product or service. Its aim is to present to the public the brand image. Public relations (PR) experts organize activities which generate positive publicity for companies.
Exercise 1. Give the English for:
головні методи сприяння у продажу товару,інформувати споживача, реклама, рекламна агенція,цільовий споживач, розробити рекламну кампанію,повідомляти споживача, розпочати роботу; засоби розповсюдження реклами, торговий ярмарок, усна реклама, ілюстративна реклама, реклама фірми,експерт з питань організації громадської думки, збільшувати продаж.
Exercise 2. Match words from the list A with words from the list B
that have a similar meaning:
A B
main promote
amount notify
vehicle budget
start begin
allocate automobile
contract allot
inform sum
advertise principal