Exercise 1.  Give the English for:

купівельний попит, досягати мети, стратегія маркетингу, брати до уваги різні фактори, формула маркетингу, підтримка, якість та надійність, обсяг продажу, сприяння у продажу (товару), пакування товару, реклама.  

Exercise 2. Match words from the list A with words from the list B that have a similar meaning:

A                                                      B

involve                                              cost

               appropriate                                        supply

               achieve                                              empower

               objective                                           assistance

               support                                              aim

               enable                                                reach

               provide                                              suitable

               price                                                  include

Exercise 3. Match the words with the correct definitions from the list below:

value, charge, appropriate, price, demand, marketing, distribution, objective, promotion;

1.  the desire of consumers to obtain goods and services;

2.  an aim or target;

3.  advertising or other activity intended to increase;

4.  the movement of goods  to places where they can be sold;

5.  the actions of identifying, satisfying and increasing the buyer’s  demand for

  company’s products.

6.  the amount of money for which something can be bought or sold;

7.  to put a price on; to ask for payment from;

8.  correct, suitable;

9.  the worth of something in terms of the money or goods for which it can be  

 exchanged.   

Exercise 4. Write an appropriate word or phrase in the following sentences:

strategy, audit, marketing  environment, value, appropriate, charges, price,      distribution, promotion, objective, demand, marketing.    

1.  … for reliable cars has increased.

2.  Our main … is to reduce prices.

3.  Television advertising is an expensive but effective method of … .

4.  The company’s main activities are manufacturing, marketing and  … .

5.  She works in … .

6.  We can’t afford buying the computer at that … .

7.  The bank … 1% for charging traveller’s cheques.

8.  This company is very successful, so she has made the … choice in joining it.