9. The … of this home has doubled since we bought it.
10. The company has increased sales because of a favourable … .
11. The organization has decided to follow the recommendations of the most recent marketing… .
12. Next meeting of the Board of Directors will discuss our new marketing …
Unit 15. Marketing and its orientation
Active Vocabulary
producer виробник
consumer споживач
distribution сприяння у продажу (завдяки
рекламі)
transporting транспортування
storing утримання
user користувач
product planning розробка нових продуктів
storage зберігання
pricing калькуляція цін
traffic торгівля
marketing research вивчення ринка збуту
trend тенденція, направлення
predict спрогнозувати
influence on вплинути
Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from the producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and market research.
The ability to recognize future trends is very important. Producers must know why, where, for what purpose the consumers to buy. Market research helps the producer to predict what the people will want. And through the advertising attempts to influence on the customer to buy.
Exercise 1. Give the English for:
зберігання, споживач, виробник, зберігання, утримання, розробка нових продуктів, вплинути, вивчення ринка збуту, калькуляція, цін, торгівля, спрогнозувати.