Exercise 3. Match the appropriate words or phrases in the following sentences and translate the sentences: 

boarding, brief, media, an advert, advertisement, advertising, an advertisement, advertise,   advertising agencies (2), brand image.

1. My friend works for one of the biggest …. in Ukraine.

2. We’ll have …. for a new secretary.

3. The best way to sell your car is to put …. in the local paper.

4. How  easily are you  persuaded by …?

5. We place … about our products  in the newspapers every week.

6. The agency lost a $10 million account when it mistakenly ran … for a new product before it had formally been introduced.

7. The choice of advertising …  was limited by the budget.

8. The client’s … stated that the advertising should target the students.

9. … is a large board for displaying posters alongside roads.

10. Advertising is often designed by … .

11. Mercedes cars have a quality … .     

Exercise 4. Answer the following questions:

1.  What is the advertising? What is its aim?

2.  Who is advertising  managed by?

3.  What do large companies  use advertising agencies for?

4.  What is an account?

5.  What do we call the statement of the clients objectives?

6.  What does an advertising  camping consist of?

7.  What do the most common types of advertising media include?

8.  What steps are required to start an advertising campaign?

9.  What is the aim of corporate advertising?

10.                                                                                                                What do the public relation experts do?                                                                                 

Exercise 5. Match the words and phrase with the correct definitions from    the list below:

brief, trade fair, advertising agency, account, point of sale, advertising,    advertisement, catalogue, advertising media, brand image;

1.  the business that deals with making, distributing  and selling  advertisements;

2.  the firm that plans, producers and places advertising for its clients;

3.  the various forms of communication through which advertising reaches its     

     audience;

4.  a book containing details of items  for sale;

5.  the place where a customer buys something;

6.  an exhibition where companies in a particular industry display their products

     to potential buyers;

7.  the contract between the client company and the advertising agency to   

     develop an advertising campaign;

8.  a statement of the client’s objectives;

9.  a notice or massage in a newspaper, or on a poster in a public place, or