Unit 22. Customers, Consumers and Clients
Active Vocabulary
customer покупець товару чи послуги
consumer споживач
resale перепродаж
safeguard гарантувати, охороняти
consumer protection захист споживача
emerge з’являтися, виникати
pass a law прийняти закон
consumerism консюмеризм
protect захищати
investigate досліджувати
consumer taste смак споживача
safety безпека
market research вивчення ринку, дослідження ринку
There are different ways to talk about who buy things.
Customers are individuals ore organizations who buy things from other individuals, shops or organizations, pay for a service or order something from a company.
Consumers are people who buy goods and services for their own use or consumption and not for resale. Consumers are now recognized as an important group – the government has passed laws to safeguard the interests of the consumer. An organized movement (consumerism) for consumer protection has emerged in the last 40 years.
Consumerism consists of all those activities that are undertaken to protect the rights of consumers in their dealings with business. There exist four basic rights of consumers: the right to safety, the right to be informed, the right to choose and the right to be heard. Manufactures investigate consumer tastes using market research.
Clients are individuals or organization who pay for services provided by a professional person or organization such as a lawyer, an accountant, a bank, advertising agency, etc.
Exercise 1. Give the English for:
покупець, споживачі, платити за послуги, споживання, перепродаж, приймати закон, захищати інтереси споживача, захист прав споживача, смаки споживача, дослідження ринку , клієнт, бухгалтер, рекламна агенція.