Exercise 1. Give the English for:
купівельний попит, досягати мети, стратегія маркетингу, брати до уваги різні фактори, формула маркетингу, підтримка, якість та надійність, обсяг продажу, сприяння у продажу (товару), пакування товару, реклама.
Exercise 2. Match words from the list A with words from the list B that have a similar meaning:
A B
involve cost
appropriate supply
achieve empower
objective assistance
support aim
enable reach
provide suitable
price include
Exercise 3. Match the words with the correct definitions from the list below:
value, charge, appropriate, price, demand, marketing, distribution, objective, promotion;
1. the desire of consumers to obtain goods and services;
2. an aim or target;
3. advertising or other activity intended to increase;
4. the movement of goods to places where they can be sold;
5. the actions of identifying, satisfying and increasing the buyer’s demand for
company’s products.
6. the amount of money for which something can be bought or sold;
7. to put a price on; to ask for payment from;
8. correct, suitable;
9. the worth of something in terms of the money or goods for which it can be
exchanged.
Exercise 4. Write an appropriate word or phrase in the following sentences:
strategy, audit, marketing environment, value, appropriate, charges, price, distribution, promotion, objective, demand, marketing.
1. … for reliable cars has increased.
2. Our main … is to reduce prices.
3. Television advertising is an expensive but effective method of … .
4. The company’s main activities are manufacturing, marketing and … .
5. She works in … .
6. We can’t afford buying the computer at that … .
7. The bank … 1% for charging traveller’s cheques.
8. This company is very successful, so she has made the … choice in joining it.