Exercise  2. Match words from the list A with words from the list B that have a similar meaning:

                   A                                                   B

             influence on                                    branch

             predict                                             keeping

             promote                                           trade

             trend                                                affect

             product planning                             manufacturer

             storing                                             advance

             traffic                                              foresee

             consumer                                         product strategy

             producer                                          buyer

Exercise 3. Choose the necessary word and put it in the sentence:

predict, influence on, promote, marketing, trends, distribution, market      research, product planning, consumer;    

1. One of the aims of market research  is to indicate new …  among the people.

2. Advertising must … the consumer and make him buy the goods produced. 

3. Often marketing is called … .

4. Inorder to sell a new product, a producer  has to consider  how to … it.

5. The goods of this company are not sold very well, they must think about … .

6. Sometimes it is difficult to … through advertising.

7. If you want to produce something new, you should start with … .

8. A producer wants to … the new trends and then tries to influence them.

9. … includes product development and pricing among the things.    

Exercise 4. Answer the following questions:

1.  What does marketing mean?

2.  What activities do marketing consist of?

3.  What do marketing operations include?

4.  Why is it important for the producer to predict the trends?

Exercise 5. Translateinto English:

1.  Маркетинг включає в себе дії, що пов’язані зі збутом товарів від виробника до споживача.

2.  Маркетинг включає в себе транспортування,  зберігання, рекламу, калькуляцію цін, продаж.

3.  Дослідження ринка допомагає спрогнозувати загальні направлення попиту.

4.  Реклама має великий вплив на споживача.

5.  Ми не можемо встановити низьку ціну на цей товар.

6.  Ми повинні розробити новий план збуту нових товарів.   

7.  Збут цього товару дуже реагує на зміну цін.