Unit 22. Customers, Consumers and Clients

Active Vocabulary

customer покупець товару чи послуги

consumer споживач

resale перепродаж

safeguard                              гарантувати, охороняти

consumer protection            захист споживача

emerge                                   з’являтися, виникати

pass a law                              прийняти закон

consumerism                         консюмеризм

protect                                   захищати

investigate                             досліджувати

consumer taste                      смак споживача

safety                                      безпека

market research                    вивчення ринку, дослідження ринку   

There are different ways to talk about who buy things.

Customers are individuals ore organizations who buy things from other individuals, shops or organizations, pay for a service or order something  from a company.     

Consumers are people who buy goods and services for their own use or consumption and not for resale. Consumers are now recognized as an important group – the government has passed laws to safeguard the interests of the consumer. An organized movement (consumerism) for consumer protection has emerged in the last 40 years.   

Consumerism consists of all those activities that are undertaken to protect the rights of consumers in their dealings with business. There exist four basic rights of consumers: the right to safety, the right to be informed, the right to choose and the right to be heard. Manufactures investigate consumer tastes using market research.

Clients are individuals or organization who pay for services provided by a professional person or organization such as a lawyer, an accountant, a bank, advertising agency, etc.

Exercise 1. Give the English for:

покупець, споживачі,  платити за послуги, споживання, перепродаж, приймати закон,  захищати інтереси споживача, захист прав споживача, смаки споживача, дослідження ринку , клієнт, бухгалтер, рекламна агенція.