§ Business use e-mail to deal with customers, to make and respond to enquiries quickly and to communicate with employees.
§ A corporate website may be used for publicity, for selling or for sharing information.
§ E-commerceor online trading has proved to be very successful for some companies. One of the advantages of this form of trading is that users can come to the website 24 hours a day.
§ Marketing on the Web can be achieved by setting up a website and making it attractive to visitors.
§ The Internet is a powerful tool for collecting data. Companies can use it to look up other companies and their products, access financial information, find market information, foreign exchange rates and so.
§ Using computer networks to transmit audio and video data between two or more people in different locations (video conference) is a time-saving method of communication.
§ Many companies place their recruitment needs on their own websites or on the websites of recruitment agencies.
§ Large corporations place their annual reports on their websites in order to provide a service to their shareholders.
Exercise 1. Give the English for:
робити запит, спілкуватися з працівниками, корпоративна веб-сторінка, ділитися інформацією, електронна торгівля, перевага, збирати дані, валютний курс, комп’ютерна мережа, відео-конференція, метод, що заощаджує час, річний звіт, надавати послуги, акціонери.
Exercise 2. Match words from list A with words from list B that have similar meaning:
A B
access online trading
benefit broadcast
respond collect
gather answer
transmit gain
e-commerce enter
Exercise 3. Write the appropriate word into sentence:
online(2), PC, marketing, online trading, corporate website, publicity(2), e-commerce, multi-media.
1. Recently there has been considerable expansion of … business which
provide integrated media services through networks such as Internet.
2. … has become a major online service; it reduces company costs.
3. The product has sold well considering it was not given much advance … .